Chaymae Samir is an entrepreneur shaking up the overpriced, overcomplicated skincare world with MADEBYSUNDAY.COM. In almost 3 years, and with no external funding, the brand has amassed a great number of die hard fans who are now shopping highly concentrated, clean and effective formulas, at accessible prices, through their website and 800 stockists around the world. madebySUNDAY was also recognised as one of the fastest growing businesses in the UK by NatWest and was awarded the Best E-Commerce Award in England. madebySUNDAY is now setting up another HQ in Dubai and is expanding its warehouse operations in the region.
Prior to starting madebySUNDAY, Chaymae exited two businesses and has spoken to and advised Fortune 500 and heads of states on matters related to entrepreneurship and marketing. Chaymae's inspiring narrative led to her ranking as one of the most influential women behind brands in the Middle East by Forbes and one of the most powerful women in business in Morocco, aged 25. Now, with a global reach of more than 250,000 followers, Chaymae is obsessed with bringing high quality, accessible and sustainable brands for all, while empowering others to achieve their goals and doing everything she can to bring passion and purpose to the lives of others.
Her previous work experiences include working with the Ministry of Finance in Malaysia, the United Nations in Switzerland, and The Institute of Economic Affairs in the UK. She’s also worked for an advisory group based in London where she was involved with consulting businesses, non-profits, governmental, and academic organizations internationally, on all matters related to governance and reputational risk. Other experiences include sourcing deals in emerging markets for a hedge fund in New York and overseeing the Middle Eastern sales team of one of the biggest food companies in the world from their Brazilian office. Chaymae is fluent in French, English & Arabic and has working knowledge of Spanish & Portuguese.
Her work and writing have been featured in several leading business publications including Forbes, Reuters, The Telegraph and The World Economic Forum.
Fun fact: Chaymae was one of the first thought leaders to research and advise on MENA millennials in 2017. Most existing research and online content was geared towards understanding Western millennials. Millennials from and in the Middle East were mostly ignored, both as consumers and as employees. Since then, her work has helped companies such as Pepsi or Deloitte (and others) better understand the diverse makeup of their employees and the markets/consumers they sell to.
• 2019: '50 Most Influential Women in the Middle East"
• 2019: '12 Women-Led Businesses Backed by Natwest & Crowdfunder in the UK' (Grant)
• 2019: '50 Most Powerful Women in Business in Morocco'
• 2018: '10 Women Leaders Changing Europe & North Africa'