Published Work


How to Manage Employees Older Than You
Forbes


4 Tips To Combat Innovation Fatigue in Journalism
Reuters


Entrepreneurial, creative, sceptical. The truth about MENA millennials.
World Economic Forum


How Publishers Are Becoming Strong Ecommerce Players
Reuters


The Power of Print. Lessons from the World’s Biggest Brands
Reuters


Understanding the Arab Millennial Market
Arabian Business


If Millennials Killed Print, Will Gen Z Revive It?
Reuters


4 Things Arab Millennials Hate at Work
Forbes


How to Negotiate a Salary Like a Boss
Zety


5 Tips for Using Digital Marketing to Increase F&B Customer Engagement
Arabian Business


Experiential Events – Do They Work for Publishers?
Reuters


How to Find a Headhunter to Get You a Job
Zety